What we did:
Product films are notoriously dry, so we gave kit to filmmakers and genuine outdoor lovers and sent them packing on an adventure in the Lake District. The result was a genuine, humorous and insightful kit review.
What we did:
Experiential, production, live social; This activation took the Manduka yoga experience to hundreds Virgin Gyms fitness instructors in London’s Excel centre. We created content from workshops, classes, challenges and product demos.
Brief:
We were challenged by London based mens shirt brand Hardvark, to create a digital campaign that would increase social engagement and website footfall.
Response:
We produced a social media campaign that targeted brand relevant audiences through innovative design and contemporary Art Direction.
What we did:
Surf Perimeters needed their whole new Spring Summer range shot, so we decided the best way to execute this was to head down to Cornwall, the heart of UK’s surfing.
Brief:
Identity, engage with and seed product to a range of relevant influencers with the goal of driving consumer traffic to a new e-commerce platform.
What we did:
A unique hashtag was created and used across all influencer-generated content to ensure the e-commerce connection remained at the forefront of all posts.
Ahead of any influencers using the hashtag, content was created and posted from a new @gshockecommerce account using #GShockUKStoreLive. This ensured that anyone following the hashtag through an influencer post would arrive at a landing grid of on-brand G-Shock messaging.
What Puma wanted to achieve:
PUMA wanted to maximise ecomm conversions on items from their collaboration with Diamond Supply Co.
How we achieved it:
To successfully maximise ecomm conversions, we created a paid social ad campaign that was pushed through Visionarism’s channels, adding a more organic touch to highly target ads designed to drive the consumer to PUMA’s ecomm.