Social Management
Seeding Concepts
Content Creation
Social Activation
Live Social

G-Shock – Social Activation



Identity, engage with and seed product to a range of relevant influencers with the goal of driving consumer traffic to a new e-commerce platform.

What we did:

A unique hashtag was created and used across all influencer-generated content to ensure the e-commerce connection remained at the forefront of all posts. 

Ahead of any influencers using the hashtag, content was created and posted from a new @gshockecommerce account using #GShockUKStoreLive. This ensured that anyone following the hashtag through an influencer post would arrive at a landing grid of on-brand G-Shock messaging.